Japan cold chain logistics expansion road

Cold chain logistics generally refers to a systematic project of refrigerated and frozen food in a low temperature environment from production, storage, transportation, sales to consumption, so as to ensure food quality and reduce food loss. In recent years, with the improvement of living standards, food culture has become more diverse, and people increasingly pursue delicious and safe food, which creates conditions for the development of cold chain logistics. Japanese logistics enterprises represented by Nichirei logistics, daiwa transportation and Japan post have attracted more and more attention from the world with their developed cold-chain logistics system and perfect service system. In this context, cold chain logistics has become a golden key for Japanese enterprises to open the world door.

Not long ago, amazon Japan announced the launch of fresh food delivery service for members of the fee, the fastest same-day delivery. The launch of amazon Japan is inseparable from the huge cold chain commodity market in Japan. This year alone, the size of cold chain commodity market in Japan has reached 1.550 billion yen, and this number will continue to increase in the future.

In fact, cold chain logistics in Japan has long been nothing new. In the 1970s, cold-chain logistics emerged in Japan. After a long period of development, Japan's cold-chain logistics market now presents the characteristics of large-scale cold storage. According to statistics, there are about 2,800 refrigerated warehouses in Japan, covering an area of about 34 million cubic meters. In addition, its supporting cold chain logistics technology and perfect management system have also attracted people's attention.

Developed cold chain technology

The main transport objects of cold chain logistics are refrigerated, frozen and fresh food, and the storage facilities, vehicle loading containers and other equipment needed for storage and distribution need special customization.

When Japanese cold chain logistics enterprises transport goods at low temperature, they generally use two kinds of equipment: refrigerating truck and refrigerating truck. The refrigerating truck is equipped with insulated shelves and refrigerant, and the goods are generally cooled by mechanical freezing method. During transportation, the temperature is monitored in real time by a recorder mounted in the freezer or inside the cargo. When the temperature changes greatly, the recorder can be used to determine the time and cause of the failure. Unlike a refrigerating truck, which doesn't use refrigeration, it can keep the temperature down. The car is equipped with GPS and information communication devices, which can send data such as the vehicle's driving position and the door opening and closing process.

In addition to refrigerating and refrigerating vehicles, the special features of Japan's cold chain logistics are also reflected in the following aspects: sub-freezing, refrigeration, constant temperature and other three temperature zones for sub-packaging and distribution; Use packaging materials with high insulation and protection performance; Experienced in the classification of odors and other commodity characteristics; Less delivery errors, breakage and delay; Delivery drivers have a good delivery attitude, etc. These technologies and good service quality make 'the world's highest level of cold chain logistics and distribution'.

Under the premise of the good development trend of the domestic market, in order to promote the export of agricultural products and food, the Japanese government has set the target of 1 trillion yen for the export of agricultural products, aquatic products and food by 2020. To this end, it has built a cold chain logistics network, popularized refrigeration and refrigeration technology, and supported the construction of Okinawa airport. With the help of the government, Japanese companies with advantages in cold-chain logistics technology have seized the opportunity to explore overseas markets.

Nichirei logistics enters the southeast Asian market

Nichirei logistics group is the largest cold-chain logistics enterprise in Japan, with a storage capacity of about 1.5 million tons, ranking 1st in Japan and 5th in the world. Cold chain logistics sales ranked first in Japan. With a strong dedicated logistics center for refrigeration and freezing, Nichirei logistics can bring together low-temperature foods from multiple manufacturers and deliver them to retail chains and takeaway chains. Customers can check the whereabouts of goods online at any time. Nichirei logistics is also very strict about temperature management during loading and unloading, so deterioration rarely occurs.

Nichirei logistics entered the international cold chain market in 1988, first entering the European market, and then entering the Asian markets of China and Thailand. At present, Nichirei logistics is full of expectations for this potential region in southeast Asia. It plans to develop the cold chain business in the association of southeast Asian nations (ASEAN) with Vietnam and Indonesia as the center, and has set the goal of tripling the overseas sales volume of cold chain logistics to 60 billion yen in fiscal year 2020.

Daiwa transport builds Asian network

As the largest express company in Japan, daiwa transport is implementing the strategy of 'international cold-chain delivery service' with the goal of building the world's first 'uninterrupted cold-chain and international zero-load logistics network', aiming to build a cold-chain logistics network covering the whole of Asia. Up to now, daiwa transport has provided 'international cold chain home delivery service' in Taiwan, Hong Kong special administrative region, Singapore, Malaysia, Thailand and other places.

Based on its logistics hub in Okinawa, daiwa transport has been delivering more than 300 kinds of Japanese fresh food, including agricultural products and aquatic products, to customers at an amazing speed. The specific process takes the Hong Kong network of daiwa transport as an example: after the air-cooled containers from various airports in Japan arrived at Okinawa airport at night, they went through a series of procedures such as cooling protection, customs clearance and quarantine, and flights arrived at Hong Kong airport in the early morning. The Hong Kong daiwa transport picked up the goods from the airport and delivered them to customers. Whether in Japan or in Hong Kong, LanShou and distribution the entire car is used for cold, air cooling container, movable type deepfreeze and other equipment, can keep refrigerated temperature at 0 ℃ to 10 ℃, freezing temperature below 15 ℃, to ensure the continuous cooling effect. Therefore, fresh food from all over Japan could arrive in Hong Kong with fresh quality the next day.

Japan post began to provide 'cold mail' service in 1996, with many years of experience in cold chain logistics. At present, Japan post offers two types of 'cold protection postal parcel' services in China, namely, cold storage and freezing. The freezing service is only for enterprises, and the cost is the basic cost of ordinary package + the cost of cold protection. Customers can be posted in the post office window, but also in advance of the door booking collection. All of Japan (except some regions) will be delivered on the next day or the third day, and the delivery completion notice and tracking inquiry service will be provided free of charge.

Certain Japanese food worldwide popularity, people's demand to Japanese food also increase subsequently, Japan post with years of experience in cold chain logistics, international express EMS network, on April 1, 2013 to Taiwan, China and Singapore has launched the international refrigeration express EMS 'Cool' service, Japan's fresh food delivered to overseas, the international world of less-than-one carload refrigerated distribution services precedent. The service with initial trial operation system, so only two post office can deal with the business in Japan, and the customer can't handed in or posted in the window, can only make an appointment to come LanShou, from receiving the goods to deliver to 72 ~ 80 hours, during which use crisper, antistaling agent can make temperature at 2 ℃ to 10 ℃.

Due to its smooth business development, Japan post expanded its service scope in 2014. Increased refrigeration services; Adjusted the tariff system, from the unified fee to the country and region, size, weight and other standard pricing; Large size cryopreservation containers are introduced, and the number of cryopreservation containers increases from 2 to 3. The booking and collection time is also changed from one week in advance to five days in advance. At present, 'Cool EMS' service has spread all over Taiwan, Hong Kong special administrative region, Singapore, Malaysia, Vietnam, France and other places. The number of post offices receiving this service has increased from the original two to 121.

Japan post's EMS network covers 120 countries and regions in the world, and the use of this network to provide 'Cool EMS' service is easy to expand the cold chain network, but there are some defects. For example, the service quality of 'Cool EMS' will be affected by the service level of local cooperative distributors. In France, Chronopost, a company cooperating with 'Cool EMS', is very careless with packages, and the goods are damaged, stolen and returned in the process of delivery for many times. If Japan post doesn't do something about it, it will damage its image.

recommend